Communications Campaign · Ukraine & Germany

#BuyUkrainian

A campaign for Ukrainian businesses that continue to operate during the war, safeguard jobs and sustain the country's economy.

The context

Even under wartime conditions, Ukrainian companies protect jobs, maintain essential supplies and contribute to economic stability. Yet their products, stories and entrepreneurial achievements had too little visibility in Germany and across Europe.

Our brief

The campaign was created to introduce selected companies to international audiences, build trust and strengthen their presence in European markets.

Strategy and delivery

We developed a clear campaign narrative, presented the companies through editorial storytelling, and combined PR, content and targeted corporate communications.

Outcome

Participating companies achieved a marked increase in sales across EU markets, delivering a return that, according to the clients, significantly exceeded the campaign investment.

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